Innovative Marketing Shrinkage

 Innovative Marketing Shrinkage.

In recent years the modern thought process of marketing teams has been to hoodwink the average consumer by reducing their product size by a small fraction hoping that will not notice. This way prices can either remain the same or be increased to capture the slightly higher profit margins on their products.

This exposes the lack of ingenuity which has left well to do thriving organizations with no better solution than to stoop low to deceive the consumer and hoping they will not notice. They are correct as the average consumer will not notice such a small change and allows the company to get away with it.

It is also a reflection of business schools who are not creating talent which will possess the necessary drive, integrity and innovation to develop innovative ideas that will revolutionize the market with ideas which will be beneficial both to the consumer and to the organization.

Will organizations ever progress away from implementing frivolous size reduction methods to promote profits and stop impacting the quality of their products?

Some Examples of  shrinkage:

A  4 quart (1 gallon) Clorox bottle reduced to 3.78 quart, just 0.22 quart smaller.

ToToblerone went from 200 gms to 170 gms. Only  30 gms smaller.

Tetley tea bags went down 100 bags to 80. 20 bags less.

- The Borgawker Connection

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